Client: Jakes Franchising Co. aka Wayback Burgers

Issue:

The brand was just refreshed and modernized, the market was still crowded with fast casual burger joints popping up everywhere. The brand needed to support its franchisees with efficient media & marketing campaigns at the national & local level.

Solution:

This could get messy. Our approach was to lean into what made Jakes great to begin with. Delicious, but messy burgers in a fun and fast way. Over the course of our time together, we brought to market several social campaigns, integration with their new mobile application for online ordering & loyalty, partnership with Sony Pictures and thousands of photos taken – not to mention the media buying and placement of those assets.

For the media- to remain efficient and flexible with the budget, we mapped out the nation and all the franchise locations. We used a variety of media to drive awareness and traffic to each store. Media utilized: Out of home, digital (Waze, Facebook, Instagram, SnapChat, Twitter)

Activities & deliverables:

• Go to market strategy
• Brand rollout (in-store packaging, menu boards, etc)
• Traditional & Digital Media Planning & Buying
• Campaign Execution
• Photography
• Video Production
• Social Media planning (paid & owned)
• E-Commerce Integration
• SEO

My favorite moment of work together had to be the partnership and creation of the of the Jungle Crumble milkshake to support the partnership with Sony Studios and the release of Jumanji – Welcome to the Jungle.