Client: North American Power
As agency of record for several years, I lead a team of strategists, designers, producers and creators to help North American Power grow into a leader in the retail energy market.
Customer Acquisition and Growth
Deregulated energy is competitive. Consumers are often confused and there is constant pressure to acquire new customers. Deregulated energy companies only control the marketing – each state is different with the complexity of access to consumers and rate structure. Our goal was to make it look and feel less complicated – drive value by being relevant with our messaging and approach.
One highlight of that approach can be found in our execution of the launch in New Hampshire – highlighted in the hero video above – but can also be found here. Customer Acquisition using integrated marketing activities.
Activities & deliverables:
- Market research & analysis
- Go to market strategy & execution
- Conversion optimization
- Media planning & buying
- Marketing Integration
CLIENT:
North American Power
DATE:
2012-2018
PROJECT:
Retained Marketing Partner