Client: Audi Danbury – The Weeks Automotive Group

Strategy:

Because the majority of consumers shopping for new cars are fearful and uneasy about the dealership experience, we decided to make car buying more personal and leverage the familiar channels and tone of social media. We featured a willing brand specialist to take us on a test drive. Capturing sound bites and snippets to humanize the dealership as well as sell the car.

Create a connection between the Audience and the dealership, creating demand and generating leads for the dealer. Over the course of 4 weeks and with a limited budget – we drafted a long narrative script and created several mini scripts to provide us with multiple assets for our paid media program, allowing us to test and iterate as we went along.

Deliverable:

A series of videos for distribution across paid social media placements.

The media buy included: Local Cable, Billboard, Facebook, Instagram

AudiDanbury TV Micro – Censored from milk* on Vimeo.

AudiDanbury TV – Short1 from milk* on Vimeo.

AudiDanbury TV – VR – MASTER from milk* on Vimeo.