Revenue & Marketing Analytics
Real-time performance metrics
Total Revenue
$2.47M
↑ 23.5%
Conversion Rate
3.42%
↑ 0.8pp
Avg Basket Size
$127.50
↑ 12.3%
Customer LTV
$438
↑ 18.2%
Website Sessions
72.3K
↑ 15.7%
MRR
$186K
↑ 9.4%
Case Pack Upsell
28.7%
↑ 4.2pp
New Customers
1,847
↑ 31.2%
Revenue by WeekLast 12 weeks trend
Website SessionsDaily trends
Basket Size DistributionOrder value breakdown
New Customers AcquiredLast 30 days
Acquisition by ChannelChannel performance
Organic vs Paid RevenueAttribution comparison
Monthly Recurring RevenueMRR growth trajectory
Top 5 Products by Revenue
| Rank | Product Name | Units Sold | Revenue | Avg Price | Growth |
|---|---|---|---|---|---|
| 1 | Premium Starter Bundle | 1,247 | $186,427 | $149.50 | ↑ 42% |
| 2 | Professional Case Pack (12-unit) | 892 | $169,920 | $190.50 | ↑ 28% |
| 3 | Enterprise Subscription (Annual) | 423 | $152,280 | $360.00 | ↑ 35% |
| 4 | Essential Kit | 1,834 | $137,550 | $75.00 | ↑ 18% |
| 5 | Deluxe Package with Add-ons | 567 | $124,740 | $220.00 | ↑ 51% |
Acquisition Channel Performance
| Channel | New Customers | Revenue | CAC | Conv. Rate | ROAS |
|---|---|---|---|---|---|
| Organic Search | 547 | $428,650 | $12.40 | 4.8% | 34.5x |
| Paid Search | 423 | $312,780 | $45.20 | 3.2% | 6.9x |
| 318 | $198,540 | $38.60 | 2.9% | 5.1x | |
| Email Marketing | 289 | $256,320 | $8.90 | 6.2% | 28.8x |
| Direct Traffic | 270 | $189,450 | $15.30 | 5.1% | 12.4x |