Digital Media ROI – Winback Model

Digital Media ROI – Winback Model

Simulation of acquisition, retention, ROI across horizons.
Visits
—
New Customers
—
Revenue (1×)
—
Immediate ROI (1×)
—
Cost Per Acquisition (CPA)
—

Horizon Summary

6-Month Revenue: — 12-Month Revenue: — 6-Mo ROI: — 12-Mo ROI: — Breakeven Month: —

Cohort Retention (Monthly)

MonthActive SubsMonthly RevenueMonthly CostCumulative RevenueCumulative Cost

Revenue vs Cost Chart

Monthly Revenue Monthly Cost Cumulative Revenue Cumulative Cost
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