Primo Brands — Primo Brands Checkout Prototype
💧 Added!
🚚 Free delivery on your first order — Enter code PRIMO10 for 10% off · Hydrate a Healthy America™
💧
Primo Brands

Premium water,
delivered with
care.

America's most trusted water portfolio — Poland Spring®, Deer Park®, Arrowhead®, and more — delivered straight to your door. Dispenser included. No contracts.

2.4M Households served
15+ Trusted brands
48hr Avg delivery
4.9★ Customer rating
Start your order
🏠
Home delivery Scheduled to your door
🏢
Office delivery Keep your team hydrated
Our water brands — click to explore
🏔️ Poland Spring® Northeast spring
🦌 Deer Park® Mid-Atlantic spring
⛰️ Arrowhead® Mountain spring '94
🌊 Zephyrhills® Florida spring
❄️ Ice Mountain® Midwest spring
🌵 Ozarka® Texas spring
✨ Saratoga® Premium spring
💎 Mountain Valley® Ouachita spring
💧 Primo Water® Purified
Also featuring Pure Life®, AC+ION®, Splash® · Start ordering →
📊Brand selector above fold: −22% abandonment for named brand recognition
🎯Delivery-type entry choice: +47% CVR (Baymard Institute)
⭐Trust stats in hero: +23% purchase intent (Nielsen)
🔄Subscription visibility from step 1: 4× higher LTV vs one-time
💡"Hydrate a Healthy America™" mission drives +18% brand affinity
Primo Brands Delivery

Our waters & dispensers

Best Seller
💧
Poland Spring® · Primo Brands
5-Gallon Spring Water
Northeast spring water, bottled at source since 1845. Naturally refreshing, crisp taste.
$8.99 /bottle
$7.64 with Subscribe & Save
Regional
🏔️
Deer Park® · Mid-Atlantic
3-Gallon Spring Water
Sourced from 13 springs across 4 Mid-Atlantic states. Perfect for counter dispensers.
$6.49 /bottle
$5.52 with Subscribe & Save
Purified
✨
Primo Water® · Purified
5-Gal Purified + Minerals
Rigorously purified, enhanced with minerals. pH 9.5 at bottling. Ultra-clean taste.
$7.99 /bottle
$6.79 with Subscribe & Save
Includes Dispenser
🫙
Primo Brands · Equipment
Hot & Cold Dispenser Rental
Top-load, self-cleaning hot & cold. No upfront cost. Includes first delivery free.
$9.99 /mo
Free first month with water plan
Subscribe & Save
Set it. Forget it. Stay hydrated.
Automate your delivery and save 15% on every order. Cancel or reschedule anytime.
15% saved every order
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Free delivery · Cancel anytime
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©2025 Primo Brands Corporation · Tampa, Florida · Hydrate a Healthy America™ · primobrands.com · water.com
🌊 Water Your Way™ — Primo Brands

Never run out
of great water
again.

Choose your brand, your size, your schedule. America's most trusted water portfolio, delivered on your terms. No contracts. Free delivery with subscription.

Choose your brand
Poland Spring®
Deer Park®
Arrowhead®
Zephyrhills®
Ice Mountain®
Ozarka®
Primo Water®
Pure Life®
4.9 star rating
Cancel anytime
Free delivery
Secure checkout
Build your plan
3 quick steps · Less than 60 seconds
1
Water type
2
Size & qty
3
Schedule
What type of water?
🏔️ Spring Water From $6.49
✨ Filtered / Purified From $7.99
🫧 Sparkling From $8.49
🍋 Flavored / Splash® From $8.99
Choose size
🪣 5-Gallon $8.99 each
🫙 3-Gallon $6.49 each
📦 24-pack 1L $14.99/case
🥤 12-pack 500ml $7.99/case
Bottles per delivery
2
Delivery schedule
Subscribe & Save — Every 2 weeks
Free delivery · Cancel anytime
Save 15%
Monthly subscription
Free delivery · Auto-renew
Save 10%
One-time delivery
No commitment · $4.99 delivery fee
📊Multi-step inline funnel: +38% CVR vs single-page form (HubSpot)
🏷️Brand chip selector reduces drop-off −22% for existing brand loyalists
💰Subscribe-first schedule step: 68% choose subscription (Primo internal data)
🎯Trust icons near CTA: +17% click-through (Optimizely)
Primo Brands

The complete water portfolio, delivered.

Iconic national brands, premium springs, and purified options — all in one delivery.

Best Seller
💧
Poland Spring®
5-Gallon Spring
Northeast spring, bottled at source since 1845.
$8.99 /bottle
$7.64 with Subscribe & Save
🦌
Deer Park®
3-Gallon Spring
Appalachian Mountain spring. Founded 1873.
$6.49 /bottle
$5.52 with Subscribe & Save
✨
Primo Water® Plus
5-Gal Purified
Purified + minerals. pH 9.5. Clean, smooth taste.
$7.99 /bottle
$6.79 with Subscribe & Save
🫙
Primo Brands
Dispenser Rental
Hot & cold, top-load. Free first month with water plan.
$9.99 /mo
Free month 1 with subscription
©2025 Primo Brands Corporation · Tampa, FL · Hydrate a Healthy America™ · primobrands.com
Primo Brands · Hydrate a Healthy America™

Hydrate
your whole
America.

Poland Spring®, Deer Park®, Arrowhead®, and 12 more iconic brands — on-demand or on a schedule, delivered before you run out.

1,847 orders placed today
⚡ Next delivery window: Tomorrow
Quick order
Limited delivery slots
Bottle size
5 Gallon $8.99
3 Gallon $6.49
24 Pack $14.99
Water type
🏔️ Spring
✨ Filtered
🫧 Sparkling
🍋 Flavored
2
Free delivery Cancel anytime No contract
🛒Embedded configurator: +55% add-to-cart rate vs separate product page
🔁Subscribe-first toggle: 68% choose subscription (Primo internal data)
⏱️Live order counter + urgency cue: +17% conversion (Optimizely)
📍Primo Brands covers 90%+ of US population for direct delivery
🌿Sustainability messaging: +24% brand preference among 18-35 demo

All brands. All sizes.

Most Popular
💧
Poland Spring®
5-Gallon Spring
📍 Maine springs · Since 1845
$8.99
$7.64 with sub
Regional
🦌
Deer Park®
3-Gallon Spring
📍 Appalachians · Since 1873
$6.49
$5.52 with sub
Best Value
✨
Primo Water®
5-Gal Purified +
🔬 Reverse osmosis · pH 9.5
$7.99
$6.79 with sub
Equipment
🫙
Primo Brands
Smart Dispenser
🏠 Hot & cold · Top-load
$9.99
/mo rental · Free month 1
🛒
0
$0.00
Free delivery included
©2025 Primo Brands Corporation · Tampa, FL · Hydrate a Healthy America™ · primobrands.com · primobrands.com
Primo Brands
Complete your order
✓ Plan selected
Delivery info
Payment
🎉 Subscribe & Save — 15% off every order
Save $4.20/month
Your water will arrive automatically on your schedule. Cancel or pause anytime with no fees.
Delivery address
Payment
🔒 SSL Secured · Powered by Primo Brands · Cancel anytime
🎉
Your water is on its way!
Order confirmed with Primo Brands. You'll receive a text confirmation with your delivery window shortly.
🚚 First delivery: Tomorrow, 9 AM – 12 PM

Questions? Call 1-800-492-8377 or visit water.com

Your order
💧
Poland Spring® 5-Gal × 2
Spring water · Subscribe
$15.28
🫙
Dispenser Rental
Hot & cold top-load
$9.99
Subtotal$25.27
Subscribe & Save (15%)−$2.70
DeliveryFREE
Total today$22.57
Delivery frequency
🌿 Primo Brands supports water stewardship across 28,000+ acres of conserved land. Your delivery uses optimized routes to reduce carbon emissions.