Client: The Bipartisan Policy Center

Using insights from the market, we found that reporters and members of the media wanted more video explainer videos and content vs. more press releases. In 2017, we created an explainer video series that went a long way in how policy analysts approached telling the stories of their research. This approach became a staple of how they went to market with information.

Activities & Deliverables

Given the complexity of each project, we created a creative briefing framework that allowed each project to get the attention it deserved, we focused on the story thematics of the video and available project budgets to allocate resources and leverage as many existing brand & project assets as possible.

• Explainer Videos
• Reporting Framework
• Digital Tracking
• Website Integration

BPC Primers: Nuclear Waste from milk* on Vimeo.

Added bonus: Set up analytics tracking, KPI Benchmarks and coordinated marketing efforts.